A study abroad alternative in the snowy mountains of Utah, “Winter @ Westminster” offers college skiing enthusiasts the semester of a lifetime.
Leveraging a wealth of Westminster content, Catalyst launched a media blitz online, in print, via direct mail, and through social media sites. The highly creative campaign connected instantly with the notoriously hard-to-persuade young adult audience and their parents.
The results speak for themselves: Westminster College has seen lead generation and interest in the program explode.
Catalyst Communication provides our University with data informed marketing plans that drive enrollment. Their diligent approach and constant performance analysis keep our approach fresh and nimble.”
Vice President, Enrollment