As part of the core planning team for Sail250® Maryland & Airshow Baltimore, Catalyst Communications played a key role in bringing this landmark event to life. From logo creation and brand development to website design, signage and promotional materials, Catalyst helped establish a cohesive visual identity across all event communications.
Our team also developed and managed the event's social media strategy, including content creation, organic posting, community engagement and live event coverage. Additional responsibilities included the creation and management of paid social and digital display advertising campaigns to build awareness and drive attendance.
An Event with Extraordinary Impact
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3.2 Billion Media Impressions
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685,501 Website Visits
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608,148 Event Visits
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$114.5 Million Estimated Economic Impact
These impressive results reflect the collective efforts of Sail250's organizers, sponsors and marketing partners in delivering one of Baltimore's largest waterfront celebrations.

Why do we rely on Catalyst Communications for our design work? Their team listens, understands our objectives, and translates our thoughts into tangible, useable concepts and strategies—patiently, accurately, on time, and on budget. They’re not just an agency—they’re our business partner.”
Kathy Burk, Executive Director
Baltimore Washington Medical Center Foundation











