With the service menu and pricing at parity, set by the Department of Defense, the success of a military healthcare program rests on the quality of service delivery and on marketing.
Catalyst leveraged high member satisfaction, Johns Hopkins’ reputation for quality, and its commitment to convenience and timely service to develop an integrated advertising campaign that compelled the target to consider going outside military-delivered health care.
Catalyst Communication provides our University with data informed marketing plans that drive enrollment. Their diligent approach and constant performance analysis keep our approach fresh and nimble.”
Vice President, Enrollment