Media Market Analysis & Recruitment
Graceland University has experienced tremendous growth across the mid-west for legacy programs and has launched new programs to untapped markets. Catalyst Communications has played a pivotal role, generating campaign after campaign of strategic, award-winning creative advertising. In highly congested mid-West markets, media research was key to placing advertising right where the target audiences would see it.
Based on the conducted research, campaigns were developed using radio; outdoor in the targeted areas; digital advertising including Pandora radio, Facebook, Instagram, programmatic display, paid search and SEO; mall advertising; and cinema advertising. The results speak for themselves...organic search is up 10%, paid search is up 24%, and lead generation is up more than 8%!
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Catalyst Communication provides our University with data informed marketing plans that drive enrollment. Their diligent approach and constant performance analysis keep our approach fresh and nimble.”
Vice President, Enrollment