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news article archive.

View past articles from Catalyst Communications and our involvement in the community.

September 2018

Catalyst is proud to be selected as the marketing and communications partner of the Howard County Conservancy. Catalyst will work with the Conservancy to develop and execute a communications plan for an educational and advocacy campaign about single use plastics.

 

We are excited to be helping the organization achieve its mission to educate children and adults about the natural world, preserve the land and its legacy and model responsible stewardship of the environment. 

Summer 2018

Catalyst was proud to be a featured speaker at the Johns Hopkins Bloomberg School of Public Health’s Communications and Marketing workshop.  The Catalyst team wowed the 60 workshop participants with a three-hour presentation on the how-to’s of strategic communications and marketing planning.

 

The talk covered such topics as media and public relations, student recruitment communications, marketing collateral development, social media planning, fundraising and much more.

Summer 2018

Guide to Global Influencer Marketing

 

eMarketer’s report helps guide brands toward what platforms to use, what policies to follow, and best practices for tapping into social Influencers to reach and engage new audiences in key markets around the world.  Instagram is widely accepted as the leading platform in Influencer collaborations.

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Summer 2018

Snapchat has been all over the news this month, as they opened a private marketplace for publishers to sell ad space directly to advertisers, made waves as advertisers testing their newly released pixel reported greater efficiency in CPM and conversion rate than Instagram Stories, and is reportedly laying the groundwork for a partnership with Amazon to develop a new “visual search” feature.

Key Trends that Impact Social Ad Performance

Creative is one of the most critical parts of a successful social campaign – and in that space, this study shows that video holds the key to providing a larger impact than any other ad format. 

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Summer 2018