Johns Hopkins Green Spring Station
New Facility Marketing
When Johns Hopkins medicine was looking for a marketing partner to help promote their new outpatient facility at Green Spring Station, they looked no further than long-term marketing partner Catalyst Communications. A comprehensive media plan was developed using radio, digital, social, outdoor, print, direct mail, & event support. The multi-channel, six-month campaign included print ads in local publications, traditional radio, Pandora, Spotify, digital and social ads as well as outdoor and point of sale displays at Green Spring Station. The campaign creative focused on not only the general facility but also promoted numerous specialties including the Outpatient Surgery Center, Radiology, Urology, Breast Center, Musculoskeletal Center and Otolaryngology. Utilizing images of the new facility and focusing on Johns Hopkins reputation in the marketplace, the new campaign hit the mark.
Catalyst Communication provides our University with data informed marketing plans that drive enrollment. Their diligent approach and constant performance analysis keep our approach fresh and nimble.”
Vice President, Enrollment