Maida Johnson, Partner

Maida founded Catalyst more than 13 years ago with the idea that big agency capabilities can be delivered by a small agency with the unique ability to create meaningful partnerships with every client. She has more than 20 years of experience in developing and executing successful integrated marketing campaigns. Maida’s knowledge of the technical variables in direct response advertising ensures clients receive the most value with the best results for their marketing dollars. Her experience as a director of database marketing and direct response advertising on the client side gives our clients a real advantage . She manages higher education, insurance and banking accounts.

Maida is a proud alumnus from the University of Massachusetts, Amherst, and a received an MBA with a concentration in marketing from The George Washington University. When she is not working on the next big idea, she can be found in her kitchen cooking up a storm. Though she hails from Long Island, N.Y., Maida claims to make the world’s best crab cake. She resides in Ellicott City, Maryland with her husband and two sons.