Westminster College

Project:  Westminster College: Winter at Westminster

Target: College age students and their parents

Services provided: Strategic direction, creative development, web & blog development, writing, design, project management

Media: Social media campaign, banner advertising, direct mail, and print ads. A study abroad alternative in the snowy mountains of Utah, Winter at Westminster offers college skiing enthusiasts the semester of a lifetime. Leveraging a wealth of Westminster content, Catalyst launched a media blitz online, in print, via direct mail and through social media sites. The highly creative campaign connected instantly with the notoriously hard to persuade 20-year old audience.  The results speak for themselves: Westminster College has seen the program explode in popularity and more importantly in enrollment.

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