Howard County General Hospital

Project: Howard County General Hospital

Target: Howard County Residents

Services provided: Strategic direction, creative development, web & blog development, writing, design, project management

Media: Social media campaign, print ads, video distribution, event marketing.
With consumers getting inundated with healthcare messages and advertising at every turn, it’s hard for a local provider to stand out.  So when Howard County General Hospital received an excellent check-up from HealthGrades, it was an outstanding opportunity for differentiation.  Catalyst created and executed a comprehensive promotional plan that included print and online advertising, PR, social media and environmental graphics.  We “catalyzed” the hospital’s Facebook and Twitter presence through hospital staff. The campaign also provided the opportunity to create a blog not only to promote the award, but to provide an ongoing source of useful health news and information for the hospital’s community.

Next Case Study >>